Bill Murray Assists NBA Head Adam Silver at Tech Confab

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At the NBA's annual tech conference Friday, part of the league's All-Star Weekend in Chicago, Commissioner Adam Silver showed attendees how a projector-equipped cell phone could turn a hotel ballroom into a reasonable facsimile of the United Center.

Helping Silver out by passing out hot dogs was comedian Bill Murrary, who starred with Michael Jordan in Space Jam.

Also on hand were the Bulls cheerleading squad--the Luvabulls--and mascot Benny the Bull.

The agenda included panels on leadership, streaming, personalization and improving the fan experience. Attendees included team owners, players, media executives and tech wizards.

[embed]https://twitter.com/NBA/status/1228367168192090112[/embed]

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.