‘Billboard Music Awards’ Out-Tweets 'Game of Thrones'

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ABC’s Billboard Music Awards easily bested HBO’s Game of Thrones on the social media battlefield Sunday night {May 22), according to Nielsen.

Audiences sung the praises of the annual awards show on Twitter, generating 1.7 million tweets from 495,000 unique Twitter authors to top all shows for the day, according to Nielsen’s daily Twitter TV ratings report.

HBO’s Game of Thrones episode generated 307,000 tweets, followed by the WWE Network/pay-per-view distributed WWE Extreme Rules event, which tallied 268,000 tweets to finish third.

The Oklahoma City Thunder’s thrashing of the Golden State Warriors in game three of the NBA’s Western Conference finals playoff telecast on TNT drew 648,000 tweets from 281,000 unique Twitter users to finish first among all live sports events for the day, according to Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.