BIM Acquires TitanTV
Web solutions firm Broadcast Interactive Media (BIM) has acquired
DecisionMark Corp., parent of the program guide giant TitanTV.
BIM describes TitanTV as "the foremost online software and information
provider to the broadcast industry, delivering data and real-time information
for signal coverage, PSIP and contract management, as well as TV listings,
program guides and its proprietary TitanCast video syndication platform."
Terms of the deal were not disclosed.
Madison-based BIM provides advertising, content and technical solutions for
local media websites, including dozens of TV station sites owned by the likes
of Belo and Fisher. BIM also owns the YouNews user-generated content franchise.
"We are very excited to welcome the talented staff of TitanTV to BIM, an
influx of talent which provides tremendous engineering expertise and capability
for our product roadmap," said BIM co-founder/CEO Timur Yarnall. "We
look forward to connecting with the hundreds of TitanTV clients currently using
MediaStar tools or SHVERA products and to delivering best-of-breed platform
solutions."
BIM and TitanTV clients now have access to an integrated suite of technology
services, advertising tools and a content syndication platform.
Two years ago, TitanTV began adding more original programming to complement its
guides.
"BIM is a unique strategic partner with the financial and development
resources to invest in the growth of TitanTV products and services," said
TitanTV VP of Product Management Mick Rinehart. "BIM management has
already demonstrated a strong commitment to providing enhanced tools for our
customers."
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BIM is eyeing other acquisitions. "We anticipate evaluating further
acquisitions given BIM's clean balance sheet and existing opportunities in the
space," said co-founder/Chairman Stephen Benedek.
Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.