Brisk Iced Tea to Sponsor NBC eSports Tournament

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NBC Sports said that Brisk Iced Tea will sponsor the annual Universal Open Rocket League eSports tournament, which will be live streamed by Twitch and YouTube.

NBC Sports Group will host the grand finals of the event—a joint venture with FaceIt—at its international broadcast center in Stamford, Conn., over the Aug. 24 weekend.

NBCSports.com and the NBC Sports App will also provide live streaming coverage of the tournament’s regional finals and grand finales. They will also host all VOD content.

“Our goal with Universal Open Rocket League is to reach as many fans in the Rocket League and esports communities as possible,” said Rob Simmelkjaer, senior VP, NBC Sports Ventures. “Our live streams on Twitch and YouTube, aligned with streaming on NBCSports.com and the NBC Sports app, plus linear coverage on NBCSN, allow us to super serve the esports ecosystem with comprehensive coverage of Universal Open Rocket League.”

As presenting sponsor of the event Brisk, from a joint venture of PepsiCo and Unilever will debut a commercial featuring popular Rocket League casters Caleb “WavePunk” Simmons and Mike “Quinn Lobdell” Behrouzi. Brisk will also bring fans a special behind-the-scenes look at their favorite casters on air during the tournament

The brand is also serving Brisk Dual Force Guava Ginger Limeade exclusively to participating 7-Eleven stores this summer. 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.