Blue Ridge Launches HBO GO

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HBO Monday added Blue Ridge Communications to its growing list of MSOs signing on to carry its HBO Go and Max Go authenticated online services.
Blue Ridge's 20,500 customers who subscribe to HBO and/or Cinemax will have free, unlimited access to HBO Go and Max Go on computers with high-speed connections as well as iPad, iPhone, iPod touch, select Android devices, according to HBO officials.
Subscribers visiting the HBOGO.com and MAXGO.com, or logging onto Blue Ridge's mybrctv.com site can sign in with their Blue Ridge user ID and password to begin watching the services.
"We're very excited to be one of the first independent operators in the country to launch HBO and MAX GO," said Joe Lorah, corporate director of marketing and customer service for the MSO in a statement. "These new services will give our customers more choices, more content and more control on when and where they view their HBO and Cinemax programs."

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.