HSN has hired Jill Braff to head its digital consumer sales efforts.
In her new position as executive vice president of digital commerce, Braff will oversee HSN's existing e-commerce, mobile and social media platforms. Reporting directly to HSN CEO Mindy Grossman, Braff also will manage the development and implementation of new multi-platform initiatives. HSN's e-commerce, digital marketing, merchandising and advanced services teams will report to Ms. Braff.
Prior to joining HSN, Braff was the CEO and President of Scrapblog, a photo social media website with over 2.5 million registered users. Previously, she spent six years as senior vice president of Global Publishing for Glu Mobile, a leading mobile game publisher. She has also held positions at Ancestry.com, The Learning Company/Mattel Interactive, Sega of America and Nintendo of America.
"Jill's appointment underscores HSN's commitment to further advancing our e-commerce platform and continuing to elevate the company's position at the forefront of transactional innovation," said Grossman in announcing the hire. "A results-driven media executive with experience in consumer entertainment and emerging technologies for publicly traded companies, Jill will help expand HSN's reach to customers both online and on-the-go."
