Bravo Media and Mashable announced a development deal in which they’ll co-produce four short-form originals that will debut this year across their respective social and digital platforms.
The first series in the batch is slated for a release in the late spring of 2016, they said, noting that this will be Mashable’s first TV network collaboration in producing original content.
Each series will be developed by Bravo and Mashable Studios, the company’s dedicated division for the production and distribution of original digital video content.
The partnership follows a recent collaboration between Bravo and Mashable Studios around The Real Housewives franchise, including a short-form digital series called Real Thoughts with Real Housewives that was distributed across Mashable.com, Facebook, YouTube and Bravo’s digital platforms.
“At Bravo Media, we’ve celebrated record-breaking digital engagement across platforms due largely to our innovative approach to digital video. We are always serving the freshest content to existing Bravo fans while simultaneously drawing in new audiences with a passion for pop culture,” Lisa Hsia, EVP, digital at Bravo and Oxygen Media, said in a statement. “We’re thrilled to expand our ongoing relationship with Mashable following the resounding success of ‘Real Thoughts with Real Housewives’ to continue to revolutionize digital storytelling.”
"We formed Mashable Studios last year because we saw a tremendous opportunity to harness our expertise in digital video and apply it to creating original series that could live across a variety of platforms, and this partnership truly exemplifies that vision," added Adam Ostrow, Mashable’s chief strategy officer. “We’re incredibly excited to be expanding our partnership with Bravo to create compelling content and reach an even wider audience."
