Showtime Networks and Break.com (www.break.com) will team up on cross-promotional initiatives around the network’s Emmy Award-nominated Weeds under terms of a partnership announced Tuesday.
The two companies will jointly launch a promotion entitled Chaos in Suburbia, during which viewers can submit their own video clips “which capture the crazy events that happen behind the calm facade of suburban life across America,” Showtime and Break.com said.
The clips will be submitted and housed under an exclusive channel on Break.com called Chaos in Suburbia (www.break.com/weeds), and selected clips will air on Showtime in co-branded spots beginning this month.
The co-branded spots will also be available on Showtime’s official Weeds site (www.sho.com/weeds) and on the official Weeds profile on MySpace.com (www.myspace.com/weedsonshowtime).
New episodes of Weeds air on the network Mondays at 10 p.m. (EST/PST).
