BrewDog Network Rebrands to DrinkTV
The BrewDog Network, an SVOD platform offering beer news and happenings, has changed its name to DrinkTV as it adds a wider variety of potent potables to the beer channel’s content mix. The network launched Aug. 27.
James Watt and Martin Dickie, co-founders of Columbus craft brewery BrewDog, are behind the service. The pair hosted Brew Dogs on Esquire Network for three seasons.
The rebrand involves a price change. BrewDog Network costed $4.99 a month, and DrinkTV will be $2.99 monthly.
“Since we at BrewDog & Redtail Media launched our digital network last year, our goal has always been to become the go-to destination for content celebrating all the best in drinks culture,” the network told subscribers. “And while craft beer will always remain a huge part of that, we quickly realized how integral the worlds of spirits, mixology, wine, travel and adventure are in our content.”
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.