Bruce Jay Cohen Joins MediaEdge:cia

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Mediaedge:cia has hired Bruce Jay Cohen, a veteran of overseeing the TV ad buying for major brands, as managing partner, in charge of all buying for big-ticket clients Campbell's, Mattel, and Toys R Us.

Cohen joins the company, a division of ad giant WPP (O&M, JWT, Y&R), from MasterFoods, where he managed relationships with media buyers.

Before that, Coehn was with MediaVest for 20 years, where he oversaw brands including P&G, Burger King, Dow and Pillsbury.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.