Burns to Become WHDH-WLVI Boston General Manager

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Robert “Bubba” Burns, general sales manager of WHDH-WLVI Boston, will take over as general manager of the Sunbeam Television stations Sept. 1. He’s spent seven years with Sunbeam.

Chris Wayland, current VP and general manager in Boston, moves up to executive VP and general manager of Sunbeam, which owns the Boston pair and WSVN Miami.

Robert Leider, WSVN executive VP and general manager, shifts to a VP and consulting role at Sunbeam Sept. 1.

WHDH-WLVI is an NBC-CW pair. WSVN is a Fox affiliate.

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.