CMR/TNS Media Intelligence announced Monday that total ad spending gained 4.2
percent to $117.3 billion last year, with cable alone up 2.9 percent and network
TV up 7.4 percent.
CMR (formerly Competitive Media Reporting) said cable ad volume alone neared
$10.5 billion, while the broadcast networks amassed just over $20 billion.
Last year's growth was "a result of a strong second half reflecting the
vibrant network upfront, the elections and holiday spending," CMR/TNS president
Steven Fredericks said in a prepared statement.
The strongest percentage gain last year was recorded by Spanish-language TV
networks, up 20.4 percent to more than $1.9 billion, according to the CMR
data.
CMR added that the top five ad spenders in 2002 were General Motors Corp.,
Procter & Gamble Co., AOL Time Warner Inc., Ford Motor Co. and
DaimlerChrysler.
The latter was the only top-five marketer to reduce spending last year, by
1.4 percent.
