Check here for news and about the TV industry's public service initiatives and other #CableInTheCommunity-themed stories. You can also visit the Community blog to follow the conversation on Twitter and browse more #CableInTheCommunity content.
Doing Well By Doing Good
Multichannel News initiated its #CableInTheCommunity coverage to spotlight the TV industry’s myriad public-service initiatives. Often unsung and overlooked in the day-to-day flow of news, these efforts illustrate the industry’s commitment to supporting employee volunteerism, solving community problems and bringing attention to social issues.
The six innovative initiatives selected for the inaugural #CableInTheCommunity spotlight revolve around a mix of causes that reflect ongoing national conversations about kids’ health and education, weather and climate change, food — both where it comes from and who needs it — and corporate social responsibility. In scope and scale, they show how acting locally can drive far-flung change. Read the full story here.
