Cable One Broadband ARPU Hits Industry High $70.80 in Q1

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Cable One said its average revenue per user was up 5.5% to $70.80 in the first quarter, giving it the highest ARPU on residential broadband among publicly traded U.S. cable companies, according to MoffettNathanson.

The Phoenix, Ariz.-based cable operator finished the first quarter with just over 305,000 residential video users left, a decline of more than 29,000 year over year.

MoffettNathanson said that the Cable One video base is declining so fast that it’s affecting the mix of broadband-only customers, driving up ARPU.

Cable One also introduced new pricing and packaging in the first quarter—about 10% of the operator's broadband customers are now paying an extra $40 a month for unlimited data.

MoffettNathanson has long been concerned that Cable One will price itself out of broadband growth. But the company added 10,600 residential high-speed internet users in the first quarter.

Total revenue for the first quarter was up 4.8% $207.6 million, with residential data revenue increasing by 8.3% to $129.8 million. Business services revenue was up 25.1% to $47.1 million. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!