Cablevision Systems Corp. is working with the Partnership for a Drug-Free America on a new video on demand public service initiative to help parents communicate the risks of drugs and alcohols to teens.
The new VOD segment, "The Teen Brain & The World of Drugs & Alcohol," can be accessed free of charge by Cablevision's video subscribers with a digital set-top box in the New York metropolitan area by visiting the Market Showcase, located on Channel 601.
“Much in the same way advertisers utilize our robust, interactive VOD platform to engage consumers, we are enabling parents to view a very important video on the best ways to talk with their children about drugs and alcohol," said Barry Frey, senior vice president of Cablevision's Advanced Platform Sales, in a statement. "The Partnership for a Drug-Free America unites parents, renowned scientists and communications professionals to help families raise healthy children and Cablevision is proud to help The Partnership reach the widest audience possible with this vital message."
Added Partnership president and CEO Steve Pasierb: "Parents are the most powerful influencers in the decisions their kids make, including choices about drugs and alcohol. The teen years are notoriously challenging for parents, but that's when it's most important for kids to hear the truth about the risks of drugs and alcohol from their parents. We're grateful to Cablevision for helping us reach millions of parents with the information they want and need to help keep their kids safe."
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