Caitlin Clark-Cameron Brink WNBA Matchup Draws 724,000 Viewers

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Most-watched WNBA game on Ion

Caitlin Clark Vs. L.A. Sparks
Caitlin Clark after hitting a shot vs. L.A. Sparks (Image credit: Keith Birmingham/MediaNews Group/Pasadena Star-News via Getty Images)

The Los Angeles Sparks-Indiana Fever game on Friday featuring the top two WNBA draft picks, Caitlin Clark and Cameron Brink, was the most watched WNBA game on Ion.

The telecast averaged 724,000 viewers and peaked at 981,000 viewers, according to Nielsen..

As a record-setting college player, Clark has helped boost the visibility and popularity of women's sports on TV.

Scripps Sports added that the game was the most-watched WNBA game this season to tip-off after 8 p.m. 

The game marked a 62% improvement over the best household delivering from 2023 WNBA games on Ion and out-delivered all 2023 WNBA games on all markets in male demographic categories including men ages 21 and up.

Clark and the Fever will be taking on the Seattle Storm Thursday night on Amazon Prime Video.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.