California Committee Commands TVs to Protect Privacy
The California State Assembly's Privacy and Consumer Protection Committee has approved a billby a vote of 11 to 0, to make sure consumers have control over the voice-recognition feature in newer TVs that can allow their conversations to be shared with third parties to determine their personal tastes.
That is according to Committee chairman Mike Gatto (D-Glendale), who sponsored the bill.
He said that the bill will require that a TV's voice-recognition feature can't be enabled without the consumer’s knowledge and consent and prohibits manufacturers from using recorded sounds for other than the use approved by the consumer. That way, says Gatto, it preserves the voice-command function, but would prevent the scenario of a family "discussing financial issues and finding themselves receiving targeted commercials from bankruptcy attorneys as they watch their favorite show.”
Read more at Broadcastingcable.com.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.