Capital One Returns as Sponsor of ESPYs

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Capital One returns as the presenting sponsor of ESPN’s ESPY awards, which will air Wednesday on ABC.

First time associate sponsors include Booking.com and Fanatics, a licensed sports merchandise retailer.

Returning associate sponsors include Cadillac, Gatorade, Grey Goose vodka, Old Spice and Miller Lite.

The sponsorships have components on various ESPN properties, including ESPN, ESPN Deportes, ESPN.com, ESPN Radio and ESPN The Magazine. Sponsors also participate in the ESPYs Celebrity Golf Classic, benefitting the V Foundation for Cancer Research.

The sponsorships have additional elements. For example, ESPN presents the ESPY’s Countdown and the Nomination Special, with a 360-degreee Capital One Quicksilver Cam on the red carpet. The Capital One Cup is presented to the top college athletic program as part of the ESPYS.

Miller Lite presents the official ESPY post party.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.