Cartoon Network kicked off a sweepstakes promotion to back the new Fantastic Four: Rise of the Silver Surfer movie from News Corp.’s Twentieth Century Fox.
The Turner Broadcasting System-owned network said it is running promotional spots this week aimed at getting viewers to watch its Toonami programming block this Saturday.
Cartoon said viewers who tune in for the Toonami block will see a custom spot revealing the Silver Surfer character from the movie, and they’ll then be prompted to call a toll-free phone number to win prizes.
Viewers who call in will get a chance to win a trip to California, including surfing lessons, or one of several Fantastic Four toy sets from Hasbro, the network said.
The Toonami programming block runs Saturdays on Cartoon from 7 p.m.-11 p.m. (EST/PST). Programming includes Ben 10 and anime series Naruto, One Piece, DragonBall Z and Mar.
Fantastic Four: Rise of the Silver Surfer, the second installment of the movie franchise, is scheduled to debut in U.S. theaters June 15.
