Cartoon Network will host a multi-city interactive summer event to promote the network's new series The Looney Tunes Show.
The family-oriented tour will travel to Boston, Chicago, Indianapolis, Miami, New York, Phoenix, Sacramento and San Francisco to provide retail outlets, festivals and sporting events sponsored by Cartoon Network and its participating cable affiliates.
The tour will feature elements tailored to fit each affiliates' needs, such as the "Besties" game show reenactment from the premiere episode of The Looney Tunes Show. Looney Tune brand ambassadors will also host tablet demonstrations to promote the Looney Tunes online and TV on-demand content.
Read more at B&C here.
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