Viewers of Sunday night's premiere of Cold Case on CBS may have
noticed a promo at the end of the show for the Cold Case Files series on
cable's A&E Network.
Cross-media synergy? Well, no. CBS doesn't have any connection with the
A&E series other than a historic one: Bill Kurtis Productions, which
produces the A&E show, is headed by the longtime CBS newsman.
Instead, according to sources, the five-second tag was a quid pro quo. In
order to use the Cold Case name, CBS Productions and Warner Bros. agreed
to run the A&E-show promo, which consisted of a graphic and voiceover plug
at the end of the series.
Look for the tag to extend beyond the premiere and into the rest of the
regular season.
More about broadcasting and cable
Latest
