CBS Debuts Local iPad App
CBS Local Digital Media has launched the iPad app CBS Local YourDay, which is now available for free in the App store.
The product is designed for users in CBS' major markets and features auto detection, which seeks out -- and serves up content from -- the nearest local media outlet in the CBS group. Users can also explore any one of 24 major markets across the country.
The app offers one click access for live audio streams of CBS Radio content, and what CBS calls "a constantly updated library of the latest video content from CBS's owned and operated television stations."
The CBS Local YourDay app also features headlines from an array of third party content providers on the lower third of the screen.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.