CBS, Media General Ink Affiliation Deal
CBS and Media General have worked out an affiliation agreement covering all of Media General’s CBS affiliates, including WSPA Spartanburg (S.C.), WBTW Florence (S.C.), WNCT Greenville (N.C.) and WRBL Columbus (Ga.). CBS called the agreement "comprehensive," but neither side divulged terms of the deal.
“We are excited to continue working with Media General to serve millions of viewers throughout the country,” said Ray Hopkins, president, television networks distribution, CBS Corporation. “Nearly all of Media General’s CBS affiliates are No. 1 in their markets, and we are glad to see that they recognize the value our programming brings to their business.”
The other stations are WHLT Hattiesburg, WJTV Jackson, WJHL Johnson City (Tenn.), KLFY Lafayette (La.), WLNS Lansing, WKRG Mobile, KELO Sioux Falls, along with its satellites, KPLO Reliance and KCLO Rapid City (both S.D.).
“We’re pleased to have signed long-term agreements for all of our CBS stations, covering 12 markets nationwide,” said George L. Mahoney, president and CEO of Media General. “These agreements strengthen our important partnership with CBS and enable us to continue providing our viewers with high-quality network programming.”
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.