CBS' Moonves Says Campaign Spending Is on Track
CBS CEO Les Moonves says political spending at CBS’ TV station group is on track.
Moonves, speaking at the Goldman Sachs Communacopia Conference in New York Tuesday, said he was surprised by Sinclair’s warning that political spending wouldn’t be as strong as expected.
“We have no revenue warning here,” Moonves said.
Moonves noted that spending on the race at the top of the ticket might not be as strong as expected because “Mr. Trump doesn’t appear to be spending as people had thought,” but that was being made up by spending on state and local races and by spending on issues.
“Issues spending is tremendous in California,” Moonves said, adding that Pennsylvania was also strong.
After hearing about Sinclair’s warning, Moonves said he checked with his station group head. He said “we’re doing great,” Moonves said.
“Their stations are in different markets, but we’re in good shape,” he said.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.