CBS Scores Huge Ratings With Sunday NFL Telecasts: The Week in Sports Ratings
MLB’s League Championship Series dominates non-NFL telecasts
The NFL continued to be a ratings juggernaut for networks carrying live games last week, with CBS the latest to enjoy a huge audience for its football telecasts.
CBS's October 22 late-afternoon NFL game window — mostly featuring the Los Angeles Chargers-Kansas City Chiefs game — averaged 24.38 million viewers to lead all live sports events during the week of October 16-22, according to Nielsen numbers published by SportsMedia Watch. The audience was CBS’s biggest for an NFL football regular season game in more than a decade, according to the publication. The network’s early Sunday NFL window was the third most-watched live sports event with 15.68 million viewers.
NBC’s Sunday Night Football telecast featuring the Miami Dolphins-Philadelphia Eagles finished second with 20.61 million viewers.
On the college football field, Fox’s October 21 Ohio State-Penn State game drew nearly 10 million viewers, making it the seventh most-watched regular season college football game in the network’s history and the third most-watched game of the college football season, according to Fox Sports.
Major League Baseball’s Championship Series coverage on TBS, Fox, truTV and FS1 finished among the top five most-watched non-football telecasts last week. TBS’s October 17 Game 2 telecast of the Arizona Diamondbacks-Philadelphia Phillies NLCS series was the most-watched game of the week with 5.12 million viewers.
Other notable performances included ESPN’s October 18 telecast of Game 4 of the WNBA Finals. The game between the Las Vegas Aces and New York Liberty drew 889,000 viewers in becoming the most-watched WNBA Finals Game 4 on record. Overall, the WNBA Finals averaged 728,000 viewers, up 36% from last year and the most-watched Finals in 20 years, according to ESPN.
Date | Event | Network | Viewership |
October 22 | NFL on CBS (Late Window) | CBS | 24.37 million |
October 22 | NBC Sunday Night Football | NBC | 20.61 million |
October 22 | CBS NFL Football (early window) | CBS | 15.68 million |
October 22 | NFL on Fox (early window) | Fox | 14.53 million |
October 16 | Monday Night Football | ABC/ESPN | 10.72 million |
Date | Event | Network | Viewership |
October 17 | MLB NLCS: Diamondbacks-Phillies (Game 2) | TBS | 5.12 million |
October 22 | MLB ALCS: Rangers-Astros (Game 6) | FS1 | 4.76 million |
October 18 | MLB ALCS: Astros-Rangers (Game 3) | FS1 | 4.64 million |
October 21 | MLB NLCS: Phillies-Diamondbacks (Game 5) | TBS | 4.61 million |
October 20 | MLB ALCS: Astros-Rangers (Game 5) | FS1 | 4.22 million |
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.