CBS Takes TWC Fight to Times Square

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CBS may be off of cable in parts of New York City, but that doesn't mean it can't still deliver its message in Times Square. 

The broadcaster is using its cube-shaped billboard (see image below) in the crossroads of the world to show viewers what they’re missing because of its dispute with Time Warner Cable.

One side of the cube shows CBS programming, such as Big Bang Theory and professional golf. The other side says "If you’ve got Time Warner Cable you can’t watch CBS."

CBS says 1.6 million people pass through Times Square each day.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.