CEA: Super Bowl Drives HDTV Sales

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It will come as no surprise to football fans, but a
just-released study from the Consumer Electronics Association found that 22% of
those surveyed said they bought an HDTV for the express purpose of watching the
Super Bowl.

The Sports & Technology Study also found that 79% of
those surveyed said they were football fans, with baseball sliding into second
at 53%.

"Sports events, namely the Super Bowl, continue to drive
significant TV sales every year," Kevin Tillmann, senior research analyst at
CEA, said in a statement. And that interest extends beyond the sets. "One
quarter of online U.S adults that subscribe to cable, satellite or
fiber-to-home television service currently pay extra to subscribe to a premium
sports package," he said.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.