After two years of advertising silence on the television, Century 21 is back in the TV advertising game with a vengeance. According to Adage, the company has already purchased a spot for the 2012 Super Bowl and sponsorship of NBC's pregame coverage.
The
30-second ad will be Century 21's first Super Bowl spot, and is slated
to air in the third quarter. This new ad strategy is part of the
company's global rebranding effort, and will also be the capper for
Century 21's 40th anniversary celebration.
Next
week Century 21 will be launching its new ad campaign (for which the
Super Bowl spot is a part of) that will put more focus on the company's
121,000 worldwide agents. The spots are scheduled to air on TLC; Century
21 will also be featured in an episode of Cake Boss.
NBC
is reportedly seeking $3.5 million per 30-second spot, up from Fox's $3
million asking price for February's game. This is the first time a
marketer has publicly detailed its Super Bowl ad plans.
