Las Vegas – International CES -- Ahead of a pilot slated to get underway later this year, CenturyLink is demonstrating its recently upgraded Prism TV app running on new-generation smart TVs from LG Electronics.
As part of the pilot program, CenturyLink said it also plans to deploy its app on LG-made, Android-powered HDMI streaming sticks.
The LG hook-up comes a week after CenturyLink launched the 3.0 version of the Prism TV app, which currently supports 100 live TV channels when accessed on the customer’s home network. When accessed on the go on smartphones and tablets, Prism TV offers access to as many as 25 live TV channels.
LG’s new smart TVs are powered by the webOS platform, which the consumer electronics giant acquired from Hewlett-Packard about a year ago.
"CenturyLink is committed to providing its PrismTV customers with seamless, anytime, anywhere programming by expanding the TV Everywhere ecosystem and bringing TV content to various devices," said Steve Sklar, CenturyLink’s vice president, video strategy & development, in a statement. "We are very pleased to be showcasing our PrismTV app on Smart TV products from LG, a global leader in consumer electronics technology."
CenturyLink ended the third quarter of 2013 with 149,000 Prism TV subscribers. The telco currently offers the IP-delivered service in the following markets: La Crosse, Wis.; Columbia and Jefferson City, Mo.; Tallahassee, Fla. (as well as other portions of central and southwest Florida); Las Vegas; central North Carolina; Phoenix; Omaha, Neb.; and Colorado Springs and Highlands Ranch, Colo.
