Chicken Soup for the Soul Launches Crackle Connex Ad-Sales Platform

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Philippe Guelton, Darren Olive to lead new division

Crackle Connex
Philippe Guelton and Darren Olive head Crackle Connex (Image credit: Chicken Soup for the Soul)

Chicken Soup for the Soul Entertainment said it launched Crackle Connex, a new ad-sales platform.

Crackle Connex gives buyers access to the company’s ad-supported video on demand and free ad-supported streaming television assets, as well as 10,000 Redbox digital out-of-home screens and more than 20 third-party ad supply partners, reaching 80 million monthly active users.

The new unit will be overseen by Chicken Soup chief revenue officer Philippe Guelton and president of advertising sales Darren Olive.

“With Crackle Connex, Chicken Soup for the Soul Entertainment has created a leading advertising platform that simplifies the buying process of video advertising across both in-home and out-of-home screens,” Guelton said. “We have some big news to share in the coming weeks and at our NewFront presentation on May 3.”

The new unit also includes the Crackle Connex Branded Content Studio, which produces original and brand-supported shows including Inside the Black Box, produced with Publicis’s APX Ventures, and Going for Broke, executive produced by Ashton Kutcher and hosted by Chegg CEO Dan Rosensweig.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.