Horror network Chiller is scaring up a new look and logo in time for Halloween.
Supported by increased ratings and new original programming, the NBC/Universal-owned ad-supported network will launch its new look and tagline, "Scary Good" on Oct. 27, according to David Howe, president of Syfy and Chiller.
"With its new logo, tagline and channel design, Chiller begins a whole new era, one marked by growth as well as heart pounding thrills and edge-of-your-seat entertainment. The new look and feel will lend the channel a premium topspin, and our tagline, "Scary Good," gets right to heart of what we're all about -- a good scare should be a lot of fun."
The 40-million subscriber network has put up some thriller ratings over the last four months, posting a 86% increase in viewers 18-34 and 66% among adults 18-49 since the network became Nielsen rated in June, according to the network.
The channel has also dropped its median age in primetime five years since June to 47.1 years.
The network will celebrate its new redesign this December by launching its first original special Chiller 13: The Decade's Scariest Movie Moments, said the network. In addition, the network will launch its first original movie, The Passenger -- based on the novella by best-selling author Jack Ketchum, in Spring 2011.
