Cinedigm Names Cheryl Odoardi Senior VP, Finance and Accounting

Cheryl Odoardi has joined Cinedigm (Image credit: Cinedigm)

Cinedigm said it named Cheryl Odoardi to the new position of senior VP of finance and accounting.

Odoardi, previously a global controller at Comcast NBCUniversal, will oversee financial operations and be a member of Cinedigm's mergers and acquisitions team.

She will report to Gary Loffredo, president, COO and general counsel.

Also Read: Cinedigm To Acquire Streaming Tech Company FoundationTV

“We are thrilled Cheryl has joined our team in such an important role at a pivotal time for our Company,” said Loffredo. “Cheryl’s operational and strategic financial leadership experience will be invaluable for us to drive equity value while maintaining financial discipline during a period of exponential growth.”

Before NBCU, Odoardi help posts at BCBGMaxAzria, Biogen, NLG, The Learning Company and RB Media.

“Cinedigm’s momentum in streaming driven by the increasing viewership of our existing channel portfolio and our launch of new channels, growth of our distribution network, expansion of our Matchpoint technology platform and first-class content acquisition has been transformational,” Odoardi said. “I am excited to be a part of the company as we continue to accelerate.”

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.