Nielsen confirmed reports that influential media measurement executive Megan Clarke will leave the company at the end of the month to take the helm of an as yet unidentified public company.
Clarken is chief commercial officer of Nielsen Global Media and has been the point person for the measurement giant’s Total Audience Measurement initiative. News that Clarken was resigning was first reported by Variety.
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Clarken has been instrumental in Nielsen's efforts to develop products that measure audiences across devices and platforms. Prior to being named chief commercial officer in January, Clarken was president, Nielsen Watch, as well as president, product leadership.
“After 15 years at Nielsen, Megan Clarken will be leaving at the end of the month to take on a new position as chief executive officer of another public company,” Nielsen said in a statement. “Since joining Nielsen in 2004, Megan has held numerous global executive positions in both commercial and product leadership. She was the chief architect of Nielsen’s Total Audience Measurement strategy, which has transformed the way the marketplace looks at content and ads across all screens finally providing comprehensive, deduplicated metrics for digital and video. We are extremely proud to see Nielsen talent reach the highest levels, and we wish Megan all the best.”
