Programmatic advertising specialist clypd has introduced the Optimize Private Marketplace (PMP), a suite of new and enhanced ad sales tools tailored for TV’s upfront market.
The company said its new offering builds on clypd’s existing linear TV private marketplace platform, and includes elements and features such as data onboarding, yield-optimized and audience-focused scheduling, and proposal generation.
Clypd said several media companies, including Discovery Communications, ESPN and Fox Networks Group, have been using its platform with brand and agency partners. Also cited was Volpi Foods, which worked with its agency, Zero Point Zero Production, to execute an advanced ad campaign across Fox Networks during the Copa America tournament.
“clypd’s main mission has always been to help media companies navigate the changing TV advertising landscape,” Jason Burke, VP of product at clypd, said in a statement. “Optimize PMP brings major enhancements to the $74 billion market through software solutions that provide data-focused tools and yield optimization innovations for upfront and scatter negotiations.”
