CNN Acquires iPad App Developer Zite
CNN has acquired technology company Zite, a developer of a news app for Apple's iPad that provides a personalized "magazine-like" experience.
Terms of the deal were not disclosed. Last week, blog site TechVibes reported that CNN was in talks to acquire Zite for $20 million to $25 million.
San Francisco-based Zite -- which has fewer than 10 employees -- will become a wholly-owned subsidiary of CNN.
The Zite application, available for free on the iPad, provides news content tailored users from a variety of sources across the Web by analyzing preferences.
In March 2011, Zite received a cease-and-desist letter from a group of media companies -- including Time Warner Inc. (parent of CNN), The Washington Post, AP, Dow Jones and Getty Images -- asserting that the startup was "misappropriating" their intellectual property.
Click here to read the full story at Multichannel News.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below