When it comes to social media, a pair of iconic cable networks, CNN and MTV, rank among the top brands, according to a survey by Vitrue.
The social media marketing proponent ranked CNN second and MTV eighth on its list of top 100 social brands for 2008. The rankings were compiled via a composite index of social networking, blogging, micro-blogging, photo and video sharing sites, according to Vitrue.
The iPhone was first on the Vitrue 100, with Apple third, Disney fourth and the Xbox fifth. Rounding out the top 10 were Starbucks (6), iPod (7), Sony (9) and Dell (10).
Other cable, media and provider entities on the list: Turner, (17), Fox News (19), ABC (21), CBS (43), NBC (45), Verizon (62), AT&T (64), TBS (69), Cartoon Network (70), Fox (75), VH1 (78), AMC (87), Adult Swim (94) and Sirius (98).
"The Vitrue 100 has been an interesting initiative for us, one where we are able to leverage our platform of technology and data to deliver insights," saidVitrue CEO Reggie Bradford in a statement. "A ranking like this begins to bring clarity and credibility to this emerging space. We know marketers need a way to measure su c cess and create benchmarks to track their efforts over time, while our industry needs directional trends to help define who is doing well and who can do better engaging their consumers online."
The Vitrue 100 Top Social Brands of 2008 is as follows:
1. iPhone
2. CNN
3 . Apple
4. Disney
5. Xbox
6. Starbucks
7. iPod
8. MTV
9. Sony
10. Dell
11. Microsoft
12. Ford
13. Nintendo
14. Target
15. PlayStation
16. Mac
17. Turner
18. Hewlett-Packard
19. Fox News
20. BlackBerry
21. ABC
22. Coke
23. LG
24. Best Buy
25. Honda
26. eBay
27. Sharp
28. Lincoln
29. NBA
30. Pepsi
31. General Motors
32. McDonald's
33. General Electric
34. Walmart
35. NFL
36. Mercedes
37. BMW
38. Samsung
39. Nike
40. Subway
41. Dodge
42. Pandora
43. CBS
44. Mercury
45. NBC
46. Disneyland
47. last.fm
48. Toyota
49. Cadillac
50. Chevy
51. Jeep
52. Netflix
53. Nascar
54. Suzuki
55. Red Bull
56. Wendy's
57. Burger King
58. Volkswagen
59. REI
60. Nissan
61. T-Mobile
62. Verizon
63. Macy's
64. AT&T
65. Guess
66. Victoria's Secret
67. Walt Disney World
68. Audi
69. TBS
70. Cartoon Netw o rk
71. IKEA
72. SEGA
73. Kia
74. Porsche
75. Fox
76. Intel
77. IBM
78. VH1
79. MLB
80. Cisco
81. Oracle
82. Saturn
83. Sprite
84. Subaru
85. Adidas
86. BP
87. AMC
88. Chili's
89. The Gap
90. Capital One
91. Hyatt
92. Costco
93. KFC
94. Adult Swim
95. Jet Blue
96. Taco Bell
97. Converse
98. Sirius
99. Puma
100. Sears
For more information, click on www.vitrue.com/100.
