CNN Shocker: Friday Night Primetime Ratings Fell Below the Newsmax Line
A year ago, did you have 'Newsmax is now the more popular MAGA-friendly channel' on your bingo card?
Two days after hosting a highly controversial "town hall" interview with former President Donald Trump, CNN saw its primetime ratings drop to historic levels, with the network finishing even behind upstart far-right channel Newsmax.
CNN averaged only 335,000 viewers from 8 p.m. - 11 p.m. Friday vs. 357,000 for Newsmax, according to Nielsen live plus same day data provided by numerous outlets, despite the fact that Newsmax lacks distribution on Frontier Communications and other pay TV platforms.
Despite the loss of Tucker Carlson, Fox News easily won the evening with a 1.44 million viewer average, followed by MSNBC (1.08 million).
Also read: CNN Averages Only 3.3 Million Viewers for Reputation-Wilting Trump Town Hall
In the adults 25-54 demo, the coin of the realm in Cable Newsland, CNN actually performed better, averaging 87,000 viewers to finish in third place ahead of Newsmax (45,000).
But the total viewer performance highlighted, in a headline-generating way, a sustained ratings slump for CNN, which has pledged to reorient its coverage to what it believes is the political center.
In March, CNN reported a steep 61% year-over-year total audience dip, suggesting it's not been able to replace viewer defections on the left with new watchers on the right.
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Meanwhile, now more than a year into the reign of Chris Licht, tensions are running high inside the newsroom, with the CNN president reportedly dressing down CNN media reporter Oliver Darcy for his critical coverage of the Trump town hall appearance.
A Puck report described Darcy as being visibly shaken after the Friday meeting, during which Licht accused the reporter's coverage of being overly emotional.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!