Cohen Named Sales Director For Women at NBCU Unit

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NBCUniversal has tapped Nancy Cohen as director of sales for Women at NBCU, a new position.

Cohen, who had been a senior account executive at Oxygen, will report to Susan Malfa, senior VP, ad sales, for Bravo Media, Oxygen Media and women at NBCU.

Women at NBCU combines media assets that reach women on multiple platforms. While at Oxygen, Cohen spearheaded cross-platform deals reaching women for General Mills and Maybelline.

"The ‘new' NBCUniversal reaches more women than ever before, at virtually every life stage," said Malfa. "As a result, we have an unparalleled ability to deliver segmented female audiences on a mass scale. Nancy, a key member of the Women at NBCU team since its inception, is ideally suited to sell this extremely valuable offering to the marketplace."

NBCU also recently hired Melissa Lavigne-Delville as VP, strategic insights for Women at NBCU.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.