Expanding the reach of its authenticated TV Everywhere fare, Comcast has introduced an official Chrome extension for its Xfinity TV Go web site, which enables playback of its library of authenticated on-demand titles as well as more than 50 live TV channels.
Comcast announced the extension on its corporate blog, which also provides a link to the Xfinity TV Go extension at the Google Chrome Store.
“The Chrome extension offers an easy way to see what’s on and tune quickly into live streams on the Xfinity TV Go website,” noted Dan Baker, senior director, product management, at Comcast Cable. “With a click of a button, the Xfinity TV Go drop down menu allows you to browse the listing of 53 live channels and seamlessly choose what to watch…Today’s enhancement is just one of the many things we’re doing ot make our growing library of tv everywhere content more accessible and easier to discover.
While the blog touts that the extension enables customers to stream Xfinity TV Go content, including ESPN’s coverage of the World Cup, to laptops, there’s a side benefit -- the extension also makes it easier for authenticated customers to “cast” live and on-demand content from the Xfinity TV Go web site via a Chrome browser tab to TV sets outfitted with the popular Google Chromecast streaming adapter.
The Xfinity TV Go web site offers access to more than 50 live TV channels, including ESPN, Fox News, CNN, MSNBC, Fox Sports 1, Big Ten Network, Disney Channel, Disney XD, A&E, TNT, FX, National Geographic Channel, History and HGTV, among others. Comcast has also developed and launched Xfinity TV Go apps for iOS- and Android-powered devices.
