After watching other MSOs break the ice with Hispanic customers through
Spanish-language digital-channel tiers, Comcast Corp. entered the fray on Cinco
de Mayo with a trio of programming assortments.
Comcast launched Spanish-language offerings in nine of the 10 largest Latino
markets -- including Los Angeles, Chicago, Miami, Dallas and Denver -- May
5.
An extensive media blitz in each DMA, mixing TV, radio, print and direct-mail
elements, will run through month's end, then return for a week or two at a time
during the summer and early fall.
About 3 million Latino households live within Comcast's system universe,
mostly in those nine markets.
The offerings:
\u0007 CableLatino: 10 Spanish-language digital services with local broadcast
stations, including Univision Communications Inc., Telemundo Communications
Group Inc., TeleFutura and Azteca America affiliates.
\u0007 CableLatino Optimo: a full digital-basic lineup, along with a 40-channel
Music Choice audio collection featuring 13 Latino music-genre channels.
\u0007 CableLatino Completo adds expanded analog cable service, including
Galavisión and mun2Television in some areas.
CableLatino's core assortment consists of CineLatino, CNN en Español,
Discovery en Español, Fox Sports en Español, MTV en Español, VH Uno, HTV Musica,
Utilisma Satelital, Toon Disney and TVE International.
Each area set up its own pricing plans.
