Comcast Adds Tubi to Xfinity’s X1 Platform
Free streaming service Tubi has been added to Comcast’s Xfinity X1 platform, making Tubi’s 8,500 movie and TV title available to subscribers.
“At Tubi, we are dedicated to making entertainment accessible to everyone, which is why we continue making strategic deals that significantly expand our distribution network,” said Farhad Massoudi, founder and CEO of Tubi, Inc. “This partnership with Comcast enables us to reach millions of TV and movie fans looking to easily access thousands of premium titles directly on the TV. We think X1 customers are going to truly enjoy this new service.”
Comcast has incorporated other streaming services, including Netflix and YouTube into X1.
Starting Thursday, Xfinity customers can launch the Tubi app on their TV through X1 and access Tubi and its shows using the Comcast voice remote, In the near future, X1 customers will be able to browse and search the Tubi library within Xfinity on Demand.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.