Comcast Announces HBO Max Integration into X1 and Flex

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Cable company’s subscribers will have immediate access to the app, but integration into pay TV platforms will take time

(Image credit: Xfinity Flex)

Comcast today announced that it will offer AT&T/WarnerMedia’s just launched HBO Max streaming service to its Xfinity X1 and Flex customers. 

Subscribers to these cable TV services will have immediate access to the HBO Max app, which launches today. But they will need to provide their own compatible OTT device to play the service—Comcast said it will work with WarnerMedia to “quickly” integrate native support for the app in X1 and Flex, but that will take some time. 

Also read: HBO Max Launches Without App Support for Roku and Amazon Fire TV

HBO Max is also distributed by Charter Communications, Cox Communications and Altice USA, among other cable operators. However, device support remains limited. AT&T locked in deals with Apple and Google, meaning iOS and Android mobile devices are covered, as are living room platforms including Apple TV, Chromecast and Android TV. 

There's app support on major gaming consoles PlayStation 4 and Xbox One. 

But the two leading OTT device ecosystems, Roku and Amazon Fire TV, offer no support for HBO Max. 

“X1 and Flex bring our customers an unmatched depth and breadth of live, on demand and streaming entertainment, and we look forward to partnering with WarnerMedia to integrate the HBO Max app on our platforms alongside close to 200 other streaming services – all searchable with the award-winning Xfinity Voice Remote,” said Rebecca Heap, senior VP, of video and entertainment for Comcast Cable.

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!