Comcast Buys Ad-Supported Streaming Service Xumo

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Cable company said AVOD platform will continue to operate as an independent business inside of Comcast Cable

(Image credit: Xumo)

Comcast said it has acquired Xumo, an ad-supported streaming service.

Financial terms were not disclosed.

Comcast said that Xumo will continue to operate as an independent business inside of Comcast Cable.

Comcast Cable already operates Flex as a streaming service for Xfinity broadband customers. Comcast’s NBCUniversal unit is set to launch Peacock, another ad supported streaming services launching April 15. Last year, Comcast agreed to sell its stake in Hulu to The Walt Disney Co.

“The talented team at Xumo has created a successful, growing and best-in-chase set of streaming capabilities,” Comcast said. “We are excited for this team to join Comcast and look forward to supporting them as they continue to innovate and develop their offerings.

Xumo offers free, live and on-demand streaming entertainment and features more than 190 different genre-grouped channels.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.