Comcast Hires Three Marketing Firms

Comcast Corp. hired Ketchum, Lippincott Mercer and Tucker Hampel Stefanides
& Partners to boost its local cable-marketing efforts.

Lippincott Mercer will devise a "brand identity" for Comcast Ad Sales; Tucker
will create a communications strategy and ad campaign; and Ketchum will set up a
public-relations infrastructure, Comcast said.