Comcast Sponsoring National LGBT Celebration

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Comcast is donating $1.5 million in public service airtime to promote the National LGBT 50th Anniversary Celebration in Philadelphia this July. Comcast is the lead marketing sponsor of the event, according to its organizers.

The PSA is airing this month and next.

The celebration, July 2-5, marks the anniversary of a Fourth of July 1965 demonstration by LGBT activists in front of Independence Hall.

This year, the celebration will include exhibits, concerts, a wreath laying ceremony and a street festival, plus a ceremony at Independence Hall July 4 hosted by comedian Wanda Sykes (Chris Rock Show, Curb Your Enthusiasm), who hosted the White House Correspondents Association dinner in 2009.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.