Comcast Spotlight: Interactive Ads Available In 10 Million Homes

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Comcast Spotlight, the ad sales division of the nation's largest cable operator, says it can now reach 10 million homes with its interactive television advertising products.

The company says that it has had more than 160 advertisers use its request for information technology, which enables advertisers to put a banner on a commercial that prompts viewers to press a button on their remote if they want to receive more information about the product or service featured in the commercial.

Clients who have used RFI-enabled ads include: Idelle Management Co., the City of Joliet, Ill., the Chicago Rockford International Airport and California U.S. Senate candidate Meg Whitman.

Read more at B&C here.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.