comScore and Rentrak Complete Merger

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comScore and Rentrak filed papers finalizing their merger on Friday and they received confirmation from the Oregon secretary of state that the newly combined company has been established.

The new comScore will begin trading on Monday. The company will also begin communicating its business plans to clients after a board meeting Sunday.

The combined company is expected to provide more robust competition to Nielsen in the media audience measurement business.

On Thursday, comScore and Rentrak shareholders voted to approve the combination in separate meetings.

Related: Nielsen Guides Campaigns to What Voters Watch

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.