ComScore and the Coalition for Innovative Media Measurement (CIMM), on Wednesday (April 22) introduced a set of cross-media measurement data for 11 member companies through its cross-media measurement service. Participants include A&E Networks, CBS, Disney ABC Television Group, ESPN, Fox Networks, NBC Universal, Scripps Networks Interactive, Univision Communications and Viacom.
“We’re proud to deliver this cross-media measurement data today to select CIMM member companies, getting us much closer to holistically and continuously measuring audiences and advertising in this always on, multi-screen world,” said ComScore chief revenue officer Manish Bhatia in a statement. "What started as a developmental project first with CIMM in 2012, and then under ESPN’s leadership in 2013, has paved the way for this service and, ultimately, the development of a syndicated product that measures media consumption across all screens. We look forward to working with CIMM, its member companies, and our clients to deliver additional solutions that will help the industry to solve one of today’s toughest measurement challenges.”
Select data will also be presented this afternoon (April 22) at CIMM’s Fourth Annual Cross-Platform Media Measurement and Data Summit in New York.
“It’s a major industry milestone for comScore to deliver measurement of unduplicated reach for video, audio, and static/interactive content and ads across both linear and time-shifted TV, radio, computers, smartphones, and tablets,” said CIMM CEO and managing director Jane Clarke in a statement. "CIMM is very pleased that the measurement has now been extended beyond the sports environment of ESPN to other forms of news and entertainment content.”
Viacom Media Networks executive Vice President of strategic insights and research Colleen Fahey Rush added in a statement that at the MTV Networks parent, audiences are viewing content on more screens than ever before, "so we’re pleased to see this comprehensive approach to cross-platform measurement moving forward through CIMM’s Blueprint initiative."
