ConAgra Foods has signed a multiyear deal to become the title sponsor of the
newly created Hawaii Bowl, a college-football bowl game due on ESPN Regional
Television Christmas Day, Dec. 25, at 8 p.m.
The new college-grid bowl game -- owned and operated by ESPN Regional
Television and certified by the National Collegiate Athletic Association -- will
pit a team from Conference USA against one from the Western Athletic Conference,
ConAgra senior vice president of corporate communications Tim McMahon said
Monday.
Butterball turkeys, Reddi-wip, Hunt's tomatoes, Parkay margarine and Gulden's
mustard are among ConAgra's many food brands.
ConAgra will not only advertise its various products during the game
coverage, but also on ESPNews, ESPN Radio, ESPN.com and ESPN-The Magazine.
It will also have signage in Honolulu's Aloha Stadium during the game and ads in
the game program.
ConAgra also is title sponsor of the Big East men's-basketball championship
and year-round sponsor of Big East basketball on ESPN Regional
Television.
