Conan Sales Go Digital

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Turner is getting ready to sell Conan 2.0.

Because fans of the late-night host tend to follow him on various online platforms, Turner is putting together ad packages that combine linear and digital elements for the show’s second season.

“The Conan fan has such intense engagement with him and his show,” says Linda Yaccarino, Turner Entertainment sales executive VP. “When you buy Conan this year, you can buy him wherever his fans follow him.”

In January, social media drove more than 1 million page views at TeamCoco.com. TeamCoco has 1.5 million fans on Facebook and 200,000 followers on Twitter. O’Brien’s Twitter feed has nearly 3 million followers.

There are also some new sponsorships being offered for Conan next season. “They are going to be big and quite unique to his sensibilities,” Yaccarino says. “There’s a strong demand for that show.”

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.